I recently spoke with a prospective client who wanted their website to rank on the first page for a fairly competitive keyword. They had it in their heads that they could help boost their rankings by adding a blog to their site. Not a bad idea, or is it?
OK, of course a blog can be a huge benefit to the search engine optimization efforts of any website. There is, after all, a reason I am taking the time to write the content you are currently reading. But, can a blog hurt your rankings? You bet it can. There is an old saying: