Important Factors In Choosing An E-commerce Shopping Cart

e-commerceModern e-tailers big and small have a truly overwhelming number of choices in online shopping carts.  Virtually every major player involved in cloud computing offers them, along with literally hundreds of upstarts.  While each offer the same basic product, they’ve each got their own variations.

Plus, of course, there’s always the question of whether they can back up their own marketing claims.

Largely, which e-commerce shopping cart you choose will simply depend on your own needs, along with consideration of your future expansion plans.  They’re also a “you get what you pay for” situation.  Better services usually take larger per-transaction cuts.

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2014 B2B Marketing Trends Straight From The Content Marketing Institute

content marketing strategyKeeping track of current online B2B marketing strategies is a full time job!

Those who succeed in content marketing are those who keep an eye on the trends.  It’s a big, booming market that’s consistently changing, which is why we’re glad for all the research going on behind the scenes.

This year’s B2B Content Marketing Report from the Content Marketing Institute contains a wealth of great information about the current state of B2B marketing online.  It also contains one vitally important key takeaway:

Businesses need a documented content strategy to succeed.

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October Desktop Calendars

October 2014 Desktop Calendars are here!

To submit your own favorite photos email us at social@tempocreative.com.

Most screens will use the size that is shown in the image (1900×1200), just click and then right click the larger image that appears and set as desktop background!

To enjoy (instructions): If the image size in not correct for your screen, click the size of the wallpaper you’d like below each image, and a larger version will open in a new window. Right click on this image, and select “Set as Desktop Background”. Then enjoy a beautiful custom calendar all month long!

Yellow Aster Desktop Calendar
yellow aster desktop calendarAlternative desktop sizes:1920×1080 1600×1200 1024×768

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Fashion Week Social Media Marketing #NYFW

NYFW most popular social media photo

NYFW most popular photo

Most publications are focusing on the fashion side of fashion week, but for those in social media marketing, something far more fascinating came out of our yearly celebration of the top looks from our favorite fashion designers.  Even more tangible evidence that Instragram has become THE social media marketing outlet for those who want engagement among their fans and customers.

Engagement has increasingly become an issue among brands, who generally get extremely low levels of engagement on their own branded content.  According to numbers compiled in April 2014, for every one million fans on Facebook, a brand could only expect around seven hundred to engage with their content in some way – Sharing, Linking, or Commenting.  Those numbers are even worse on Twitter, averaging about three hundred.

That’s less than point-one percent engagement rates for either.

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Your Rebrand Needs A Target, A Message, And A Purpose!

brand messageSo, it’s time for a rebrand.  Where to start? We’re going to look a little deeper into how to approach a rebrand.

Some companies tend to treat rebrands like makeovers.  They chase trends or remake their image every year, but in doing so, they end up sending messages they don’t really intend.  Messages like “We lack focus” or “We don’t know who we really are.”  Customers notice when an organization is consistently rebranding or, at least, tend to favor companies which present a more cohesive image.

A successful rebrand is about more than just updating your company colors.  It needs to send a specific message to specific people showing that your company has a specific purpose.

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New Changes To Video Listings On Google. Update Your Digital Marketing Strategies!

YoIt seems like hardly a month goes by without a new set of changes out of Google that forces everyone to update their digital marketing strategies, but such is the nature of the SEO game.  As long as Google controls more than 2\3 of English language searches, they’re calling the tune that everyone else has to follow.

This time, they’ve implemented radical new changes to how they handle video based Rich Snippets.  For awhile, having a popular video was a “cheap” way to get to the top of search results, but those days have ended.

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Your Brand Is Your Character – Develop It!

Business-Brands-425x272What does “branding” mean these days?  In years past, it seemed to amount to little more than slapping one’s logo on anything and everything possible, so that people can’t go five feet without seeing a Coca-Cola bottle or a Nike “Swoop.”

Today, branding has become far more subtle, and more attuned to the audience.  It’s no longer simply a matter of saying “Here we are!  Now come buy from us!”  A brand should be used for positioning a company, and establishing not just its existence, but its attitude and corporate way-of-life.

People are rapidly getting tired of “faceless” corporations.  They want to do business with companies that stand for something, whose goals and values in some way align with their own beyond simple purchasing needs.  You can establish this, not just with your logo itself, but with all the various things it ends up attached to.

Like a person, or a character in a TV show, you should be looking to establish a distinct “character” or personality for your business to increase its appeal.

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September Desktop Calendars

September 2014 Desktop Calendars are here!

Our photographer of the month is Charmon Stiles. These photos are from Seattle, Washington.

To submit your own favorite photos email us at social@tempocreative.com.

Most screens will use the size that is shown in the image (1900×1200), just click and then right click the larger image that appears and set as desktop background!

To enjoy (instructions): If the image size in not correct for your screen, click the size of the wallpaper you’d like below each image, and a larger version will open in a new window. Right click on this image, and select “Set as Desktop Background”. Then enjoy a beautiful custom calendar all month long!

Pike Place Market Veggies Desktop Calendar

market veggies

Alternative desktop sizes:1920×1080 1600×1200 1024×768

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For Better SEO, Focus On The User Experience In Your Content Development

User Experience WheelThe world of SEO and content marketing has shifted drastically in the last year.  Google’s continued campaign of search engine refinements intended to reward quality websites is having its effect, and webmasters are now having to think quite differently about how they approach their sites.

The User Experience (UX) is as important as any other factor in web design.  Google wants to see websites that are functional, useful for web searchers, and visited often because of the experience the user leaves with. Sites that meet these standards are rewarded with better search rankings.

Make these changes, and you’ll see big boosts to your online rankings.

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The basics of mobile marketing

200551236-002The world is mobile. Is your mobile marketing ready?

The statistics on mobile usage are stunning, if one hasn’t looked into them. In less than five years, mobile adoption has skyrocketed, and is already near to displacing the traditional desktop computer in terms of importance. Just to hit a few highlights:

  • There are more than 210 million smartphones and tablets in the US alone. That’s one for every adult.
  • Depending on the tally, between 80%-90% of Americans have a mobile phone.
  • Mobile ads now account for 30% of Facebook’s revenues.
  • Mobile ad spending is estimated to roughly double in size each year for the next few.
  • Mobile ads show 400-500% better performance than desktop-targeted ads.
  • Nearly half of users say they won’t go back to a website that doesn’t support mobile.

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Pinterest Offers Social Media Marketing And Collaboration

pinterestWhile most articles about social media marketing focus on the ‘Big Four’ – Facebook, Twitter, G+, and LinkedIn – Pinterest continues to grow in usage and popularity, as well as offering and audience and functionality that’s unmatched by any other service.  Pinterest isn’t right for every business, but in the right situations, it can be a truly unique and invaluable outreach tool.

Let’s talk a bit about what makes Pinterest different and special.

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Is SEO dead? No, it’s just changing!

SEO_is deadIt seems like every time Google so much as sneezes, hundreds of articles crop up online talking about how “SEO is Dead.”  These articles rarely have much to cite directly, and often resort to dire claims.  Which is to say, they’re clickbait.

And, more relevantly, none of them have any suggestions for what would replace search engine optimization, if it’s on its deathbed.

Search engines are still the #1 way people find information online, and this isn’t likely to change in years ahead.  Really, the only major change in coming years is probably that we’ll have to start catering to SIRI and Cortana, as software begins running more searches autonomously.

Otherwise, SEO is alive and well.  Those who claim it’s dead either don’t understand SEO, or are so totally invested in unnatural / inorganic techniques that they’re simply unwilling to update their processes. (more…)


Old web design trends that make your site look dated

text heavy sitesJust like with fashion, architecture, and interior design, online design trends are constantly changing. If you’re not periodically updating “your look” to fit current design ideas, you may be sending the wrong message to your customers. Worse, you may even be hurting your website’s online visibility, if it’s been too long since the last revamp.

A website isn’t a “fire and forget” solution. It’s one of the primary first touches a customer may have with your company. A website that’s behind the times could easily drive away interested customers – if they even see it at all.

These trends are all “out.” Either they’re visually unattractive, or else technology has dictated a new direction.

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August Desktop Calendars

August 2014 Desktop Calendars are here!

Our photographer of the month is Charmon Stiles. These photos are from the Olympic Coast, La Push, First Beach. These images are not altered, just raw nature in it’s beauty!

To submit your own favorite photos email us at social@tempocreative.com.

Most screens will use the size that is shown in the image (1900×1200), just click and then right click the larger image that appears and set as desktop background!

To enjoy (instructions): If the image size in not correct for your screen, click the size of the wallpaper you’d like below each image, and a larger version will open in a new window. Right click on this image, and select “Set as Desktop Background”. Then enjoy a beautiful custom calendar all month long!

Driftwood Desktop Calendar

aug_beach1_1920x1200

Alternative desktop sizes:1920×1080 1600×1200 1024×768

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How to break through social media noise

Optimized-Marketing-Above-the-NoiseWhether you are a small business, non-profit, institution, or large corporation, having a social media strategy is important and central to your marketing efforts. With the amount of time the average American (or citizen of the world) spends on social media applications per day, it would be ridiculous not to be tapping into that market. But, because of the billion or so people on Twitter and Facebook and other similar sites, companies have flocked to such platforms to blast users with ads and content. It’s a crowded market and consumers are often frustrated by such attempts by brands. (more…)


The LinkedIn Acquisition of Newsle Adds New Options To Your Internet Marketing Strategies!

NewsleThe various social media networks are continuing to jockey for position and relevance, with LinkedIn the latest to announce a major acquisition intended to expand their offerings.  In this case, the acquisition is Newsle, a San Francisco startup with a news delivery platform.  They bring roughly 2 million users with them.

Let’s take a quick look at Newsle, and what this means for LinkedIn-based Internet marketing strategies going forward…

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Your Brand Has A Message. Do Your Colors Match the Message?

brand colors When you’re building a brand online, everything about your brand presentation should be geared towards sending a clear and unambiguous message about who you are.

The color scheme you choose for your business is actually one of the most important and most subtle design elements for conveying this.  Every color has symbolic meaning for most people, and choosing the right colors enhances your overall message.

Usually, a business is going to use one to three basic colors in its color scheme.  Beyond making sure the colors match, the more focused your color choices are, the more cohesive your overall branding will be!

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How to use Facebook to create your social media marketing strategy

In online marketing today, finding an audience is no longer the problem.  There’s between two and three billion people online.  There are buyers for any product, so the problem becomes identifying the right audience.

Social media marketing provides the tools to identify your best potential leads, thanks to the huge influx of data social media provides.  However, that data gathering is only useful when you leverage it to make informed deductions about your audience.

The new Facebook Audience Insights (found in the Ads Manager on the left side menu) provides virtually all those tools, allowing you to custom-tailor messages with an impressive degree of precision.

Let’s take a quick look at how Facebook  can boost and inform your social media marketing strategies! (more…)


July Desktop Calendars

July 2014 Desktop Calendars are here!

Our featured photographer of the month is local Phoenician, Lynne Ericksson. Lynne has been a photographer for almost 50 years and it continues to be her passion! Lynne says “…my heart belongs to flowers and butterflies! There’s nothing more amazing than seeing a flower blown up to poster size…seeing the microcosm in the smallest places.”

To submit your own favorite photos email us at social@tempocreative.com.

Most screens will use the size that is shown in the image (1900×1200), just click and then right click the larger image that appears and set as desktop background!

To enjoy (instructions): If the image size in not correct for your screen, click the size of the wallpaper you’d like below each image, and a larger version will open in a new window. Right click on this image, and select “Set as Desktop Background”. Then enjoy a beautiful custom calendar all month long!

Agave Cactus Desktop Calendar

jul_green_1920x1200

Alternative desktop sizes:1920×1080 1600×1200 1024×768

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Five Great New AdWords Features

fiveGoogle’s AdWords system is already by far the most-used Pay-Per-Click system on the market, but Google is still constantly pushing new improvements.  Recent additions to their AdWords system  have created new ways to track your campaigns’ successes.

Marketing today runs on data.  The more of it you get, the better-focused your campaigns will be.  These five new AdWords features give you exactly that… and they give you a leg up on competitors who aren’t using them yet!

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Custom Web Design or DIY? You Get What You Pay For

website builder“Why should I pay for web design when I can just build my own site?”

This is a common question throughout the web design world, especially as more inexpensive DIY sites keep popping up that offer “easy” web design through templates.  From a cost standpoint, it’s certainly an attractive idea, since businesses can often get a website for $100 or less.

However, do you choose the lowest bidder for your construction jobs?  Your interior design?  Your clothing or teamwear?  Your offline advertisements?

A website is all these things and more.  Sure, the argument could be made that any website is better than none.  However, a professionally-designed site is going to be vastly better than one built from templates. And yes, a poorly designed website CAN hurt your business.

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Bitcoin Now and iOS: Mobile Apps for Cryptocurrency

Optimized-bitcoin-mobileUnless you follow cryptocurrency closely, you may have missed a minor battle that was waged in the first part of the year, between Apple and BitCoin Now. It seems to have concluded, and it’s opening up new opportunities for BitCoin-based mobile apps development.

It’s an interesting development, and we wanted to talk a bit about what this does to the mobile app community, especially on iOS.

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How to write content for any type of business

contentThis is a common complaint in SEO circles, and one we sympathize with: “Hey, it’s great for someone in robotics or Cloud-networking to write blogs, but how do we get people to care what a local dry-cleaner thinks?”

There’s no doubt that good content marketing strategies can boost pretty much any business. In fact, in a recent study, nearly 2/3 of consumers said that they have better feelings towards businesses with good content, and roughly 70% said they prefer doing product research via content rather than overt marketing materials.

But it still leaves the question of how a “boring” business can create interesting content. There are a lot of options; here are some approaches you can mix-n-match.

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Building Better PPC With Google Enhanced AdWords Campaigns

Google PPCPay-per-click (PPC) online marketing has always been a somewhat contentious tactic, due to the way it works. While you get primo keyword tie-ins and on-page placement, you are -of course- paying for everyone who clicks on your ad, whether they actually become leads or not.

As such, PPC is often seen as a gamble, and perhaps an unacceptable one. A campaign that was too popular could easily cost far more than the leads it brought in, especially when compared to “free” SEO-based tactics.

However, with the new rollout of Google AdWords Enhanced Campaigns, the PPC field has shifted. Google now offers more reasons to subscribe to AdWords, and more options for targeting your campaigns.

We’ve got some tips on how to make the most of Enhanced Campaigns and see better returns on your PPC spends.

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June Desktop Calendars

June 2014 Desktop Calendars are here!

This month our featured photographs are from Charmon Stiles. They were taken in the White Mountains in Northern Arizona after a forest fire.

To submit your own favorite photos email us at social@tempocreative.com.

Most screens will use the size that is shown in the image (1900×1200), just click and then right click the larger image that appears and set as desktop background!

To enjoy (instructions): If the image size in not correct for your screen, click the size of the wallpaper you’d like below each image, and a larger version will open in a new window. Right click on this image, and select “Set as Desktop Background”. Then enjoy a beautiful custom calendar all month long!

Wildflowers Desktop Calendar

june_dryflowers_1920x1200

Alternative desktop sizes:1920×1080 1600×1200 1024×768


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