Google Introduces Universal Analytics: Track Your Customers Across ALL Devices!

universal analytics for multi device trackingApril has become a very exciting month for Google Analytics users. After months of teasing it in beta tests, Google has finally announced the full rollout of their Universal Analytics system for Internet marketing. It represents a major step forward in customer tracking, and further positions Google Analytics as the affordable go-to solution for analytics work.

The key difference between Universal Analytics and the old system is that it can now track users from device to device, continuing to count them as one person, rather than seeing each device as a separate “hit.” This seemingly simple change opens up a new world of potential in Internet Marketing.

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The 5 Biggest Misconceptions About Content Marketing

contentOut of the many burgeoning trends in 21st century business, perhaps no sector is more maligned on the Internet than content marketing. It’s nothing but infotainment and advertorials; everyone sees through it, and most damning of all, there’s more that doesn’t work than does. But given that companies are now spending upwards of $40 billion annually in the CM game, there is obviously something to it. Here are five pillars of misguided CM wisdom — and the truth behind them:

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Twitter Redesign: How will it affect B2B social media marketing?

Twitter redesignAre there many industries more volatile than online and social media marketing? Every time a website changes its layout, thousands of marketers worldwide have to immediately update their strategies.

In this case, it’s Twitter that’s getting the overhaul. And, well, it looks like Facebook.

While it’s possible Twitter will radically change their plans, the aggressively-upbeat spin coming from their CEO makes this seem unlikely. So it’s time to start thinking about how these Twitter changes are going to impact your B2B social media marketing.

But first, to address a common objection:

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Where is Inbound Marketing headed?

inbound marketingAnyone who works in online marketing and advertising knows that inbound marketing is one of the fastest-changing industries today. The pace of change is stunning – even someone who’s only been in the business for a few years has already seen several paradigm shifts.

So, let’s look briefly at inbound marketing today, and see where it’s headed.

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5 Major Changes In SEO for 2014

2014 SEOSo, with 2014 well underway, what sort of changes are we seeing in search engine optimization?

The two biggest game-changers were already obvious last year: First, Google made radical changes to how their search engine processes queries, instantly antiquating a variety of SEO techniques. Second, mobile browsing became recognized as being at least as important as desktop browsing.

So, where does that leave online marketers in 2014? Here are five tips!

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Are Social Media Sites Like Twitter and Facebook a Fad?

social media types“It’s just a fad!”

This is something we’ve been hearing about social media for a decade now and, amazingly, the claims still haven’t entirely gone away.  Some people are still looking for excuses to not embrace social media marketing.

However, the reality is that social media appears to be here to stay, and is likely going to be one of the main communication tools of the future. The adoption figures for social media are absolutely indisputable, as this nice infographic from MediaBistro shows.

In 2004, Facebook only had a million members, and Twitter didn’t even exist. Ten years later, Facebook alone now has more than a billion subscribers. In fact, according to January estimates, more than one-fourth of the entire human race is on social media.

Just think about that. It’s a staggering figure, but it’s the reality of the Internet today.

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Target Your Content on LinkedIn Showcase Pages

LinkedIn marketingShowcase Pages are here on LinkedIn, and that means the old Product & Services Page is going away. While it was announced some months ago, the reality is that on April 14, 2014, your P&S Page will be going away.

If you haven’t set up Showcase Pages to replace it, you’ll be left with an incomplete LinkedIn profile, and that could cost you views.

The good news is that Showcase Pages are a great addition to your social media marketing strategies, because they’re designed specifically to address the needs of businesses that are marketing to separate target groups. The bad news is you’ll have to build your Showcase Pages from scratch, because there’s no migration.

(LinkedIn once claimed to be “looking into” migration services, but with only a few weeks left, it’s not looking likely.)

Let’s look at what this means for your LinkedIn social media marketing strategies!

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April 2014 Desktop Calendars

April 2014 Desktop Calendars are here!

Once again our featured photographer of the month is local Phoenician, Lynne Ericksson. Lynne has been a photographer for almost 50 years and it continues to be her passion! Lynnes received her photography training from Immaculate Heart College in Los Angeles, which led to her passion for macro photography. Lynne says “…my heart belongs to flowers and butterflies! There’s nothing more amazing than seeing a flower blown up to poster size…seeing the microcosm in the smallest places.”

If you would like to reach Lynne for more photos, you can email her at: Lynneericksson@me.com

To submit your own favorite photos email us at social@tempocreative.com.

Most screens will use the size that is shown in the image (1900×1200), just click and then right click the larger image that appears and set as desktop background!

To enjoy (instructions): If the image size in not correct for your screen, click the size of the wallpaper you’d like below each image, and a larger version will open in a new window. Right click on this image, and select “Set as Desktop Background”. Then enjoy a beautiful custom calendar all month long!

Daisy Desktop Calendar

April Daisy Desktop Calendar

Alternative desktop sizes:1920×1080 1600×1200 1024×768


6 E-Commerce Solutions For Small Business

shopping cartToday, millions of small businesses online are succeeding and growing thanks to e-commerce services, allowing them to quickly establish a storefront. While they were once restricted to larger companies, today there are online shopping cart and sales solutions for every budget.

If you’re looking into setting up your own online shop, we’ve got a few suggestions for sales platforms to consider.

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Is It Time For Your Business To Get Pinteresting?

Lauren Conrad dress

Favorite Pink Moment

Let’s talk pinning, because right now, online revenues through Pinterest aren’t just up… they’re way up! In just a year, overall revenues for businesses with a Pinterest presence are up across the board, including an impressive 224% increase in mobile revenues.

Pinterest is becoming a serious contender among online sales-driving platforms because of its unique focus:

  • An overwhelming majority of users are female, roughly ages 20-60.
  • Its focus on pictures creates powerful visual layouts
  • Pinterest can be used as a storefront directly
  • Its systems integrate easily into other social networks like Instagram and Facebook
  • Audience participation and sharing, through pins, creates instant engagement.

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5 Tips To Creating Great Content That Appeals To Your Visitors

content marketingNo matter what you’re paying, your website content is worthless if your audience doesn’t connect with it.

This is a hard idea for many businesses to accept, especially those who tend to associate high prices with effectiveness. However, content marketing is a tricky business – it requires, to a certain extent, the active participation and awareness of the target market.

Most online shoppers and researchers are aware when a piece of content is marketing towards them. Their reaction depends basically on whether they like the content.

You have to be able to draw a line between your visitors and your content, if you want them to embrace your materials.

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Use Google Analytics to Build Your Data Set

google analytics dashboardIf you’re involved at all in digital marketing, you need to be looking into analytics if you aren’t already.  Your website is swimming in data that can help you refine your strategies, capture more leads and drive more sales, but only if you can harness that data for use.

This is where analytics systems come in.

These suites of data tracking and processing tools are designed specifically to help you assess which areas of your Internet marketing are working, which aren’t, and what you can do to increase effectiveness.   Most of the industry leaders – such as Hubspot - are purely paid systems.

Google Analytics, however, is a bit different.  The system is free to use (for most applications) as long as you get fewer than ten million hits per month.   This obviously makes it an attractive proposition for small businesses looking to quickly get a foothold in online marketing.

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10 Important Facts about Passwords You Might Not Know Yet

secure passwordsNothing is more important to your digital security than choosing the right password. Consider the following 10 facts to help you make the right choice.

You Can Use Software to Reduce Your Passwords to One

Most people have more than one system that they need to use a password for. It’s never a good idea, though, to use the same password for each. Sometimes, due to unique requirements, it’s not even an option to. In any case, Single Sign On software is an easy way to store all the passwords you need to remember behind one. Just enter that one password, and the Single Sign On software will handle inputting all the rest.

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Are You Ready For Facebook Ad Groups?

Facebook ad groupsAre your Facebook social media marketing strategies current and up-to-date?

One of the unfortunate realities of Internet marketing is that it’s a rapidly-changing field. Since Internet marketers are ultimately reliant on other websites to spread their message, changes to major websites like Facebook force changes to their marketing strategies as well.

That’s exactly what’s happened recently, with Facebook making significant changes to their advertising structure. The changes will be rolled out to accounts throughout most of March and April of 2014.

If you’re not ready when the changes come, your social media marketing may suffer!

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A Great App Makes For Great Mobile Marketing!

mobile app marketingThe explosion of smartphones and other mobile devices has changed the business marketing landscape, practically overnight. According to recent estimates, by the end of 2014 there will be 1.75 Billion smartphone users in the world. That creates an incredible new opportunity for mobile marketing, thanks to the world of smartphone apps.

Unfortunately, the app ecosystem is already quite crowded. Apple recently announced their millionth app for iOS, with similar numbers on Android.

Now, it’s worth keeping in mind that these are global numbers, including plenty of apps in foreign languages for markets you probably don’t care about. But it still means you’ve got some work to do if you want your app noticed.

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Finding Internet Marketing Strategies In Sochi 2014

Sochi OlympicsThe Olympics are, of course, the largest sporting event in the world and arguably the biggest promotional opportunity available.

Unfortunately, the Sochi 2014 Olympics seem destined to go down in history as an Olympics that ultimately got overshadowed by sideshows. Between the ever-more restrictive sponsorship deals, Russia’s political issues, and a revolution next-door in the Ukraine, it seems like the games themselves were barely talked about.

Honestly, few promoters came out looking all that good. Perhaps it wasn’t entirely their fault; it’s hard to compete with a populist uprising for coverage. Either way, let’s look at some of the mistakes we saw, and how they might be avoided in the future!

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March 2014 Desktop Calendars

March 2014 Desktop Calendars are here!

Our featured photographer of the month is local Phoenician, Lynne Ericksson. Lynne has been a photographer for almost 50 years and it continues to be her passion! Lynnes received her photography training from Immaculate Heart College in Los Angeles, which led to her passion for macro photography. Lynne says “…my heart belongs to flowers and butterflies! There’s nothing more amazing than seeing a flower blown up to poster size…seeing the microcosm in the smallest places.”

If you would like to reach Lynne for more photos, you can email her at: Lynneericksson@me.com

To submit your own favorite photos email us at social@tempocreative.com.

Most screens will use the size that is shown in the image (1900×1200), just click and then right click the larger image that appears and set as desktop background!

To enjoy (instructions): If the image size in not correct for your screen, click the size of the wallpaper you’d like below each image, and a larger version will open in a new window. Right click on this image, and select “Set as Desktop Background”. Then enjoy a beautiful custom calendar all month long!

Yellow Butterfly Desktop Calendar

March calendar

Alternative desktop sizes:1920×1080 1600×1200 1024×768


Facebook Post Calls-to-Action for Lead Generation

call to actionOne of the traditional complaints about using Facebook in online marketing is that you can include pictures or links, but actually implementing a working Call-to-Action button was impossible.  However, that’s now changed!  Facebook recently implemented changes to their Facebook Power Editor that allow for embedded CTAs.   This opens up a great new opportunity for engaging with your fans and followers, potentially increasing sales and lead generation.  But, let’s start with the basics.

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Get Your Social Media Content Seen on Facebook Newsfeeds

Facebook newsfeed contentSo, you’ve gotten a lot of people to “Like” you on Facebook.  That means they’re seeing all your content, right…?   Wrong.   Unfortunately, one quirk of Facebook that many don’t know about is that users simply “Liking” a company doesn’t mean they see that company’s updates.  In fact, according to Facebook themselves, you’re doing well if only around 1/5 of your fans see a post you make.   So, turning someone into a fan of your brand on Facebook is really only the first step.  It’s like signing up for an email list. It’s up to you to then find ways to put messages in front of them.   We’ve got a few tips!

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Anatomy of a landing page for lead generation

landing pageSo what constitutes a “good” landing page these days?   The truth is, it’s suddenly gotten a lot more complex.  A lot of marketers have noticed that their landing pages aren’t performing as well as they’d like, and there are a lot of (often competing) views on what a landing page “should” look like.   Today, rather than trying to produce a “one size fits all” explanation, let’s talk through some of the options and how they might affect your own landing page design.

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Give Your Website A Tune-Up

website maintenanceThere is little benefit to a website that is treated like a stagnant brochure. Once your website has been around for awhile, it’s easy to start taking it for granted.  You might start seeing the website as one single entity, rather than a collection of dozens (or hundreds, or thousands) of individual pages, linked with even more bits of code and applications that all have to function properly for the site to work.

Like with a car, a problem in one area can quickly snowball and create problems across the system.  Plus, as time goes on, the chances of a mistake being made somewhere grow ever-higher, especially since your business website is likely to increase in complexity over time.

So, a bit of website maintenance can ultimately save you time and money, just like getting a tune-up for your car or a check-up for yourself.

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A Tale Of Social Media Woe: Flappyness Is Just An Illusion

Flappy BirdFlappy Bird is no more. Woe is us!

So, a mediocre fad mobile game has been pulled from app stores… What has that got to do with the price of social media marketing, right?

Well, in the sad, strange, and yet successful tale of Flappy Bird there’s a warning for anyone involved in online ventures: The possibility of social media success happening when you’re utterly unprepared for it.

Let’s learn something from Flappy Bird, and gain wisdom from its short Icarian existence.

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Email: A Great Tool For Internet Marketing Strategies!

postmanRemember that one of your most powerful Internet marketing tools is also one of the oldest:  email!

The entire online marketing industry tends to be rather trend-focused, and blogs most often seem to revolve around new up-and-coming Internet marketing strategies.  However, that doesn’t mean you should ignore established technologies that have been around for years.  As long as they have users, they’re still a great source of Internet leads.

Email is as ubiquitous as it comes.  Everyone who is online undoubtedly has an email address.

So, let’s talk email strategies in 2014, and what you can do to keep this “classic” Internet technology alive in your Internet marketing strategies!

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The Super Bowl: How The Biggest Brands Handled Cross-Channel Marketing

super bowl marketingSure, most people tuned into the Super Bowl to find out whether the Broncos or the Seahawks would prevail, but in the digital marketing world, there was another struggle underway:

Whether any 2014 Super Bowl ads would prevail over Oreo’s show-stealing blackout Tweet during last year’s game.

Oreo’s ability to create and publish an effective piece of social media content within abouttwenty minutes of a totally unexpected event was a complete game-changer, and a lot of us were extremely curious how the industry would respond.

So, without any unexpected delays making things more interesting, how did the biggest companies in the world tackle cross-channel marketing during the biggest game in the world?

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Bitcoin: The New Currency

Bitcoin

Companies that want to succeed online have to evolve, and keep on evolving.

It’s what we tell our clients, and it’s how we’ve built Tempo Creative into Phoenix’s top creative online marketing firm.  Internet-savvy customers are always on top of new technologies, and online businesses need to be right there with them. So, as part of our endless pursuit of awesome new online strategies, we’re proud to announce that Tempo Creative now accepts Bitcoin among our payment options.

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