Inbound Marketing is today’s most effective method used by small to enterprise level businesses to generate leads and convert them into customers. Inbound Marketing attracts visitors to your website naturally through SEO (search engine optimization), blog articles, and social media.
The goal is to convert this traffic into leads by using attractive offers that engage your audience and get them to take action. Landing pages and calls-to-action are used to capture a lead’s information. Once the leads are generated, Inbound Marketing techniques like email marketing and lead nurturing are utilized. Advanced tools such as lead intelligence marketing analytics help turn prospects into clients and show Inbound Marketing’s direct ROI.
Some of the elements Tempo focuses on during Inbound Marketing are: