Improving website’s traffic and online exposure opens the door to other, higher revenue yielding service opportunities – and must be included within your inbound marketing strategy. Generating more traffic for your website is like baking: you need lots of complimentary ingredients to get a good result. There is no one tactic singularly proven to produce worthwhile results on their own; rather it’s a set of strategies and supporting tools working together. Those strategies are Search Engine Optimization, Blogging and Social Media sharing.
Search Engine Optimization
Meeting or exceeding traffic goals is impossible without a search engine optimization strategy. Keywords chosen during this phase are placed in parts of backend code and in on-page content so that search engines may identify your website as a result worth returning for an important search terms.
We lead the strategic conversations around finding the right keywords and phrases to target. This involves significant upfront research to ensure what we’re chasing are attainable and worthwhile. Monitoring the rankings and traffic tangentially is also critical, as you will want to double down on what’s working, or adjust our efforts.
Content Creation Through Blogging
Each page on a website is an opportunity to rank for a keyword or phrase. More pages means more chances to rank – enter the magic of content creation. You will help improve rankings for branded terms, as well as key industry descriptors and terms with active content.
It is important to understand the importance of blogging. Product pages will be limited to the actual number of products they offer, but topics for blog posts are infinite. Blogs influence purchase decisions by leveraging customer language and topics. Having an active blog will help your client index more pages and rank better, as well as create more top-of-the-sales funnel content to attract more leads.
Tempo Creative has a talented team of copywriters and bloggers to ensure you maintain active content as it aligns to the larger inbound marketing strategy.
Social Media Sharing
If a blog gets posted in the forest, will anyone read it? Point being, calories get spent creating keyword rich blog content and its impact on search engine traffic will be severely impeded if links to those articles are not shared on social media.
Tempo Creatives social media campaigning “ninjas” have clever and provocative ways of posting content to places like Facebook and Twitter in a way that generates interest clicks back to a client’s site. At the very least, building sharing functionality will allow others to share what they just read on your blog directly with their followers just by clicking.