How well do you know your customers? You might be surprised. Recently, I sat on a team of experts tasked with choosing one of three marketing brochure designs, all of them outstanding. The goal was to present a high-priced product to a very choosy audience. I had my favorite from the get go: it was everything I ever wanted in brochure: it was fun to read; informative; completely original; and so slick I would put it on my coffee table. The team all agreed: this could be the one. But for one nagging inclination: we weren
How well do you know your customers?
This entry was posted in Web Marketing and tagged customer marketing, focus groups, target demo, target marketing, web management, Web Marketing. Bookmark the permalink.