A colleague recently posted on Facebook that she was, sadly and after many years of devotion, no longer a loyal customer of a certain big box retailer. She was refused the right to return an item for even a store credit, for what was apparently a policy not even the store manager understood.
When you, a small business working to promote your online services, products or real-world storefront, hear a story like this, your wheels should be turning. You can compete with mega-stores because you have something they will never have: the ability to take care of each and every customer as a unique and important individual. You