Simple Term Quote is an online term insurance broker based in Arizona, USA. SimpleTermQuote had a limited web presence and needed avenues other than the yellow pages and word of mouth to grow their brand’s presence.
|services provided||1. Website Analysis 2. Keyword Research 3. Competitive Analysis 4. Content Analysis and Optimization 5. On Page SEO 6. Off Page SEO|
|challenge||SimpleTermQuote was in search of an internet marketing firm to boost their ranking for Search Engine Optimization, and avenues other than the yellow pages and word of mouth to grow their brand presence to increase their website visitors. SimpleTermQuote had a limited web presence and needed avenues other than the yellow pages and word of mouth to grow their brand’s presence.|
|strategy||Our strategy was to first study SimpleTermQuote’s website to understand their core values and needs better. Tempo Creative started out with interviewing the client and presented a questionnaire for them to fill out, so we could get a better idea of what their history, work and target demographic was. We started off with keyword analysis and then moved on to website analysis where we made on-page optimization including content analysis which made their website more SEO friendly. Our next step was off-page optimization which included a competitor’s analysis to understand why and how the competitors were ahead of SimpleTermQuote. Then we moved forward with our various off-page optimization techniques. We did some quality link building to improve the web presence. We also included Guest Blogging and Web 2.0 Blogging; which helped SimpleQuoteTerm to improve their SERP’s and number of site visitors.|
|results||The results were outstanding. Today, most of their primary keywords are ranking in the top 5 positions in Google Search.|