Facebook serves over 400 million users worldwide, and a good portion of that are ACTIVE users. It is a market just waiting to be utilized, but do you know how to harness its power?
First, you need a Facebook fan page (that goes without saying). Its very easy to set up… just go to any fan page you know and on the bottom left side there’s a “Create a Page for My Business” and it sets everything up for you.
Second, it needs to be tended to, maintained, and nurtured in order to grow and become useful and credible.
How do you do that? Well, it’s easy really. Brand your business – know your audience. Deliver daily status updates regarding news articles and tips that focus on your product and your industry. Use the tabs provided to showcase contests, polls, videos, or any other kind of interactive media.
The trick is to keep it updated and have it grow organically. One of the best ways to give it a little kickstart though, is just take out on of the ads that Facebook offers. They’re inexpensive, and you can pay-per-click or pay-per-impressions.
And then watch your market come to you.