pinterest stats you want to know for inbound marketing

Pinterest stats from 2012, more reasons why you should pin for inbound marketing! In the year ahead we forecast even more growth on Pinterest due to popularity and business accounts with analytics. Now the secret is out. Aside from all hoopla and stats, Pinterest is just plain fun.

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  • Pinterest is now the 3rd most popular social network in the U.S. in terms of traffic. (Experian)
  • As of February 2012, Pinterest had accumulated 10.4 million users. (AppData)
  • Over 80% of pins are repins. (RJMetrics)
  • Pinterest is retaining and engaging users as much as 2-3 times as efficiently as Twitter was at a similar time in their history. (RJMetrics)
  • Daily Pinterest users have increased by more than 145% since the beginning of 2012. (Mashable)
  • As of January 2012, American users spent an average of 97.8 minutes on Pinterest. (eMarketer)
  • Over 1/5 of Facebook-connected users are on Pinterest daily (which represents more than 2 million members). (AppData)
  • 80% of Pinterest’s users are female. (comScore)
  • Estimated unique visitors to Pinterest.com increased by 429 percent from September to December 2011. (Compete)
  • The quality of the average new Pinterest user (as defined by their level of engagement and likelihood to remain active) is high but declining. Users who have joined in recent months are 2-3 times less active during their first month than the users that came before them. (RJMetrics)
  • 30% of Pinterest users are women 25-34 years old. (Ignite)
  • Pinterest users in the U.S. are more likely to live in midwestern states than your typical social networker. (comScore)
  • The top interests on Pinterest in the U.S. include crafts, gifts, hobbies/leisure, interior design, and fashion designers/collections. (Ragan.com)
  • Etsy is the top site in terms of “source domains.” (Source domains are the sites that content on Pinterest links to externally.) Google is second, followed by Flickr, Tumblr, and WeHeartit.com (RJMetrics)
  • As of January 2012, Pinterest accounted for 3.6% of referral traffic. (Shareaholic)
  • Total same-store referral traffic from Pinterest to five specialty apparel retailers rose 389% from July to December 2011. (Monetate)
  • In January 2012, Pinterest reached 11,716,000 total unique visitors. (comScore)
  • With over 11 million unique monthly visitors (and counting), Pinterest became the fastest standalone website to eclipse the 10 million per month mark ever. (PR Daily)
  • A call-to-action pin description sees an 80% increase in engagement. (Pinerly Study)
  • Tutorial & guide/DIY & recipe pins see a 42% higher click-through rate than other pin types. (Pinerly Study)
  • Pins related to trending topics see an average of 94% increase in click-throughs. (Pinerly Study)
  • The best time to pin during the day is between 2 and 4 PM EST. (Pinerly Study)
  • The best time to pin in the evening is between 8 PM and 1 AM EST. (Pinerly Study)
  • Shoppers referred by Pinterest are 10% more likely to make a purchase than visitors who arrive from other social networks, including Facebook and Twitter. They’ll also spend 10% more on average. (Wayfair)
  • Pinterest referrals spend 70% more than visitors referred from non-social channels, including search, according to industry reports. (Wayfair)
The Hubspot blog offers more info on Pinterest and your marketing strategy.
Enjoy your new Pinterest account! You can create a business account here. If you are just pinning for fun, have a friend invite you to join.

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